Message from our Magazine Circulation Expert:

As your Circulation Director, I work in the best interest of your title, just as I did for years at the national distribution level and as the Circulation Director for Thrasher Skateboarding, Juxtapoz Art, Tattoo Life and Tattoo Energy magazines. With first time publishers, it is my goal to educate you in the process of distribution. My primary goal is to keep your titles efficient while expanding the newsstands for you. 

I maintain a strong presence with industry executives, putting my clients in the right hands at all times. Distribution success depends on having the right relationships, and I have already built the relationships—the opportunity is there for you to utilize them through me.

I will work with you to increase your sales, improve your efficiencies, and expand your retail presence. I work with your goals in mind and with the assistance of your entire distribution network.  I will act as your newsstand manager, working with distributors to find any holes and to point out any uncertainties in current distribution.  Newsstands can be tricky when you have a small staff.  With the right monitoring, however newsstands can work well for any title. 

I will do all newsstand tasks on the behalf of your title.  This can include, but are not be limited to:

• Coordinating newsstand print orders and providing them to your printer.
• Arranging shipping through Clark Worldwide or other shipping agents.
• Working with your editorial schedule in order to promote specific subjects to boost newsstand presence. 
• Analyzing distribution in order to maintain efficiency and growth.
• Negotiating or re-negotiating terms with all national distributors and wholesalers in order to achieve the best terms that can be offered to your title.
• Compiling and analyzing sales data to expand on success.
• Providing comprehensive and detailed analysis from retail outlets, distribution depots, and national distributors.
• Checking weekly return flow reports to monitor withholdings.
• Projecting different scenarios for growth, or discussing why you might have met your ceiling and how to bust through that ceiling.
• Exploring category maintenance with retail buyers and distributors.
• Keeping up with competitor trends in order to meet them in growth.
• Finding new and creative outlets for your title.
• Providing post-print order reports to provide explanation on all draw changes.
• Working directly with large bookstore chain buyers and wholesalers to create a better knowledge of your title.
• Communicating with distributors to discuss promotions and other opportunities for your title.
• Helping you determine a marketing budget for newsstand promotions.
• Exploring untapped potential in Barnes and Noble and Borders  (even with substantial coverage in both retailers, there is often room to expand).

Contact Yodels for additional information.